Business Writing Basics (Self-Counsel Business) by Jane Watson

By Jane Watson

- Plan and write powerful studies - Create specialist letters, memos, and e mail - increase similar to your enterprise

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Better Thank you for telephoning me about the policy. 16. Turn a demand into a question, or use a cause-andeffect approach. Instead of demanding readers do something immediately, soften your approach by phrasing the request as a question, or by telling them what you will do if they complete the task. Example You must sign this form and return it to us by February 15, or your name will not be added to the list of people who require snow shoveling. Better Will you please sign and return this form by February 15?

Examples Suzanne Watson handled the customer’s complaint. ) 38 PRACTICAL WRITING TIPS... 23 The customer’s complaint was handled by Suzanne Watson. ) Use Form 2-11 to record any variations in standard procedures. ) Any variations in standard procedures should be recorded on Form 2-11. ) Accomplished letter and memo writers make a conscious decision when to use the passive voice because it — (a) uses more words, (b) is not as direct as the active voice, and (c) gives your writing a more formal tone.

Use contractions in e-mail messages or in informal letters. When writing a report, all words should be spelled out — avoid contractions. SENTENCES 15. The first and last words of a sentence stand out. People read the same way they watch a situation comedy on TV. They turn on in the beginning, tune out in the middle, come back for the end, and assume they understand what went on. Be careful you don’t bury crucial information in the middle of a long sentence. It may get overlooked. 20 Example In the near future, sales will be hiring two new account managers as we work on improving our customer service.

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